The Importance of
E-E-A-T: How to Satisfy Google’s Appetite

E-E-A-T stands for experience, expertise, authoritativeness, and trust. Simple enough. But strengthening the levels of E-E-A-T in your content and gaining trust from both your audience, and Google, isn’t as easy. 

In the latest rollout of Google Search’s Helpful Content Update, guidelines reward “helpful, reliable people-first” content now more than ever—whether it’s written or reviewed by humans or AI tools. High-quality content remains king, and increasing your E-E-A-T only helps.

Plus, it ensures you’re writing content with your audience in mind. Regardless of your industry and business, your content should always intend to help its target audience. If it doesn’t, why are you creating the piece in the first place?