Using Buyer Personas to Understand Your Audience

Without well-defined user personas, even the best product can fall flat in marketing. After all, user personas help you to understand your target audience and create more personalized content for them.

With that in mind, we at Compose.ly put together our own user persona template—and it's free to use.

Download and customize this template on your own, or share it with your marketing team as you brainstorm who your target audience is.

Remember: the more detail, the better. The best user personas are lifelike and include demographic information, professional details, and psychographic traits.

• Give your persona a unique name and photo.
• Add details about their demographics, professional background, and psychographics.
• Don't forget to include their values, goals, and challenges and frustrations.
• Specify their preferred style of communication.