If you’ve been struggling with decreased lead generation and low conversion rates, content optimization is an affordable solution to improving your content’s quality. Because you are strengthening pre-existing content that Google already recognizes, you drain fewer resources.
Finding time to optimize content quickly becomes a challenge when balancing resources with publishing new content. So, we’ve developed a handy dandy cheat sheet that outlines four strategies to improve the quality of your content and resonate more deeply with your target audience.
Solely pushing new content into the ether without regularly tracking its relevance, performance, and accuracy sets it up for failure. Don’t waste your efforts. Get the highest ROI out of your content — you deserve it.